How to Create the “Perfect” Post, part two

(Again, reblogged from the Clark WP site.)

Entr’acte

Welcome to part two! Did you have a nice intermission?

Here in the second act we will cover the last few general tips I have for you to make your content sing out like the proverbial fat lady. Because, remember: you may have composed the grandest aria ever but if your presentation is scrawny and slim, nobody can hear it. So let’s continue to make your presentation gloriously obese!

fat lady

It must be over!

No, no. We’re just getting started! Continue reading

How to Create the “Perfect” Post

(Reposted from my WordPress class site.)

The Grand Intro

So you’ve thought of the perfect post, have you? You’ve been gifted with the golden idea, the one that will go viral and lift your blog up into the Internet heavens! It’s fully formed in your mind and it’s just a matter of getting it into your trusty WordPress text editor and then published onto your page.

Hold on just a second, sparky. Your new composition may be the best thing since the last  time you wrote something, but it won’t make the same impact if you don’t craft your post with care. Content is not everything, my friend. It is only the beginning. Continue reading